Blogger Outreach Services

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What is Blogger Outreach?

The aim of blogger outreach lies within the name – it is all about your business reaching out to bloggers to forge relationships that benefit you both. Also referred to as blogger relations, a blogger outreach service can develop authentic content for your business and use their influence to enhance your business growth.

We all know just how influential bloggers can be in this day and age, and when you’re trying to boost your business site’s online visibility, it really pays to have a blogger as an ally. You will essentially be working together to make your brand appeal to a wider audience, with your blogger utilizing their skills as an influencer to make your business appear more trustworthy.

How can it benefit your business?

Using blogger outreach to market your business has numerous advantages. For one, it can make your corporation look more personable to its online audience. Having a blogger outreach campaign will cement a partnership between your business and their online influence, as they spread the word about your brand. They effectively become a brand ambassador for your business.

As mentioned before, bloggers also know how to develop trust. Blog writers tend to write authentically and attract deep-knit communities, which your business can certainly benefit from.

Bloggers are also known for being creative, so if you feel that your business has become stuck in a rut, then utilizing the services of an online influencer can help your brand think out of the box.

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What do Blogger Outreach Services do?

Blogger outreach services are third party companies that pair up suitable influencers with companies like yours. If you’re not sure about the type of influencer that your company needs, then hiring a blogger outreach agency will help to do the hard work for you and create a relationship that benefits you in the long run.

Find The Right Influencer For You

Before you start hiring any blogger outreach services, you need to know what you want. There are different types of influencers that could help your business, including:

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If you are on a budget, then micro influencers might be the better option, especially if your business is a start-up. Unlike celebrities or other popular influencers, micro influencers focus on a particular niche.

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These influencers tend to be famous and often more difficult to pitch for. However, if you do end up working with them, it will be hugely beneficial, as they usually have a lot of followers.

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These influencers are at the top of the food chain, with about 100,000 followers. For significant social media engagement, i.e., likes, shares, comments, pitch for a mega influencer.

Want to learn more?

If you want to find out more about hiring a blogger outreach agency for your business, call us at SEO Lounge today.

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